AI Insights · Timothy · July 2021
Top 5 Social Apps Performance in Latin America Q2 2021
Discover the performance trends of the top 5 social apps in Latin America during Q2 2021, including key metrics such as weekly downloads, revenue, and active users.
In the second quarter of 2021, the top 5 social apps in Latin America showcased diverse performance trends across key metrics, according to data from Sensor Tower. Here’s a detailed look at the weekly downloads, revenue, and active user trends for Facebook, TikTok, Bigo Live - Live Streaming App, BuzzCast - Live Video Chat App, and Who - Live Video Chat.
Facebook experienced a steady decrease in weekly revenue, starting at around $147K at the beginning of April and ending at roughly $135K by the end of June. Weekly downloads varied, peaking at approximately 2.0M in mid-April and declining to about 1.7M by the end of June. Weekly active users remained relatively stable, fluctuating around 312M to 316M throughout the quarter.
TikTok saw fluctuations in weekly revenue, peaking at about $157K in mid-April and dipping to around $109K by the end of April. Downloads reached their highest at 6.5M in early May and then gradually decreased to approximately 2.9M by the end of June. Active users increased significantly from around 120M at the start of April to over 170M at the end of May, before slightly declining to around 160M by late June.
Bigo Live - Live Streaming App maintained a steady revenue stream, with weekly earnings ranging from $66K to $102K throughout the quarter. Downloads showed a downward trend initially, dropping from around 259K in late March to about 188K in mid-June, before spiking to 239K in the last week of June. Active users hovered around 1.8M to 1.9M, with a notable increase to over 2.0M in the final week of June.
BuzzCast - Live Video Chat App experienced relatively stable revenue, fluctuating between $32K and $43K weekly. Downloads remained steady, averaging around 45K to 57K per week. Active users showed minor variations, ranging from approximately 534K to 579K over the quarter.
Who - Live Video Chat saw consistent revenue, with weekly earnings between $33K and $38K. Downloads showed a slight decline, from around 54K in late March to about 31K by the end of June. Active users fluctuated, starting at approximately 258K in late March and dropping to around 184K by the end of June.
For more detailed insights and data, visit Sensor Tower.
